JTBD & Psychographic Research

소개

This skill equips Claude with a comprehensive toolkit for deep-dive audience research and brand positioning. It integrates industry-standard frameworks like the Four Forces of Progress, Limbic Types, and VALS segments to move beyond simple demographics. By mapping functional, emotional, and social 'jobs,' the skill helps developers and marketers identify exactly why customers switch products and how to align brand messaging with subconscious decision-making drivers. It is an essential asset during brand identity work, voice development, and strategic messaging phases.

주요 기능

• Automated research-to-strategy bridging for brand voice and visual direction.
• Limbic Type and VALS segmentation for advanced psychographic profiling.
• 3 GitHub stars
• HBR Emotional Motivator mapping to increase customer lifetime value.
• Multi-dimensional JTBD analysis covering functional, emotional, and social jobs.
• The Four Forces of Progress framework to identify switching triggers and barriers.

사용 사례

• Crafting high-conversion messaging that addresses customer anxieties and habits.
• Developing brand personas based on psychological drivers rather than just demographics.
• Building a research-backed brand voice for new product launches or pivots.