What data sources is this skill compatible with?

The skill is designed to synthesize data from Google Search Console, third-party keyword tools, intent data platforms, and internal conversion signals.

How does this skill handle keyword clustering?

It groups keywords by topic and search intent, assigning scores based on difficulty, opportunity, and demand to prioritize the most impactful content areas.

Can this skill help resolve SEO cannibalization?

Yes, it includes logic to monitor ranking URLs and internal link structures, helping you identify and fix instances where multiple pages compete for the same keyword.

Does this skill help with content briefs?

Absolutely. It uses the research data to help define the scope, intent, and priority for writers, ensuring content is optimized for the right audience from the start.

How often should I use the Keyword Strategy skill?

It is best used during quarterly planning, though monthly refreshes are recommended for high-volatility topics or competitive niches.

Keyword Strategy Playbook

Name: Keyword Strategy Playbook
Author: gtmagents

bygtmagents

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마케팅 자동화

Orchestrates comprehensive SEO keyword research, clustering, and prioritization to drive high-intent organic traffic through data-driven roadmaps.

소개

The Keyword Strategy Playbook skill empowers Claude to act as a senior SEO strategist, facilitating the sophisticated research and organization of keyword portfolios. It utilizes a structured framework to map search intent to specific funnel stages, integrate diverse data sources like Search Console and first-party signals, and develop prioritized action plans. Whether you are auditing existing portfolios for cannibalization or planning quarterly SEO roadmaps for new launches, this skill ensures your organic growth strategy aligns perfectly with broader revenue goals and competitive benchmarks.

주요 기능

Revenue-aligned strategy prioritization for product launches
Search intent mapping across the marketing funnel
29 GitHub stars
Automated generation of cluster sheets and experiment backlogs
Competitive SERP analysis and authority benchmarking
Multi-metric keyword clustering and opportunity scoring

사용 사례

Auditing existing keyword portfolios to identify content gaps or ranking cannibalization
Planning quarterly SEO initiatives and generating detailed briefs for content writers
Synthesizing product and customer success insights into long-tail SEO opportunities

소개

주요 기능

Revenue-aligned strategy prioritization for product launches
Search intent mapping across the marketing funnel
29 GitHub stars
Automated generation of cluster sheets and experiment backlogs
Competitive SERP analysis and authority benchmarking
Multi-metric keyword clustering and opportunity scoring

사용 사례

Auditing existing keyword portfolios to identify content gaps or ranking cannibalization
Planning quarterly SEO initiatives and generating detailed briefs for content writers
Synthesizing product and customer success insights into long-tail SEO opportunities