소개
The Landing Page Audit skill is a specialized tool for performance marketers and developers designed to diagnose and fix conversion leaks in marketing funnels. It systematically evaluates the 'scent trail' between ads and the page, assesses the clarity of the value proposition, and identifies trust gaps or friction points that prevent users from converting. By providing a structured report with prioritized action items and A/B test hypotheses, this skill helps teams improve Return on Ad Spend (ROAS) and optimize the user journey from click to checkout.