Is this only for new products?

No, it includes a prioritization matrix for major, medium, and minor feature updates to help maintain ongoing product momentum after the initial launch.

Does it require specific project files?

It automatically checks for a .claude/product-marketing-context.md file to provide more personalized advice based on your existing product history and goals.

What are the five phases of a launch?

The skill guides you through Internal, Alpha, Beta, Early Access, and Full launch phases to ensure feedback is gathered and momentum is built gradually.

Can this skill help with Product Hunt launches?

Yes, it includes specific strategies for pre-launch preparation, launch-day engagement, and post-launch follow-up to maximize visibility and conversion.

What is the ORB framework in this skill?

It stands for Owned, Rented, and Borrowed channels, a strategy to ensure your marketing efforts lead back to platforms you control, like email lists or blogs.

Launch Strategy Expert

Name: Launch Strategy Expert
Author: Microck

byMicrock

•

마케팅 자동화

Orchestrates comprehensive SaaS product launches and feature announcements using proven go-to-market frameworks.

The Launch Strategy skill provides Claude with expert-level guidance for planning and executing product releases, feature updates, and go-to-market strategies. It utilizes the ORB framework to balance owned, rented, and borrowed channels while guiding users through a structured five-phase launch process—from internal validation to full public release. Whether you are preparing for a Product Hunt launch or managing ongoing feature momentum, this skill helps convert technical development into market impact through structured checklists and channel optimization.

주요 기능

01Tailored Product Hunt preparation and engagement strategies

022 GitHub stars

03ORB Framework implementation for multi-channel marketing balance

04Context-aware planning using existing product marketing documentation

05Five-phase launch roadmapping from internal testing to full release

06Post-launch adoption and retention marketing workflows

사용 사례

01Structuring a phased rollout for a major SaaS feature update

02Planning a 'Product of the Day' campaign for Product Hunt

03Developing a multi-channel go-to-market strategy for a new startup

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add microck/opendots-microck launch-strategy

For use in Claude.ai and ChatGPT

Download Skill