소개
The Member Insights skill transforms Claude into a specialized analyst for loyalty and Go-To-Market (GTM) workflows. It provides a structured framework for monitoring program health across regions, designing data-driven personalization campaigns, and reporting experiment outcomes to stakeholders. By synthesizing data from CRMs, transaction systems, and product telemetry, this skill enables teams to track point velocity, identify at-risk member cohorts, and generate story-driven memos that help marketing and customer success teams prioritize high-impact actions.