소개
The Loyalty Modeling toolkit allows users to design, simulate, and stress-test loyalty programs by analyzing member behavior, points accrual, and redemption patterns. It helps revenue operations and marketing teams build data-driven business cases for loyalty investments, providing granular visibility into liability curves, breakage, and the financial impact on ARPU and churn. Whether you are launching a new tier system or revamping existing benefits, this skill ensures your loyalty strategy is financially sound and aligned with organizational growth goals through modular calculators and scenario planning.
