What is the primary benefit of the Market Analysis skill?

It ensures a data-backed foundation for product marketing by enforcing a structured analysis of market size, segments, and trends before moving to positioning or messaging.

Does it calculate TAM/SAM/SOM?

Yes, it provides a structured framework for calculating Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market using top-down, bottom-up, or value theory methodologies.

Can I use this for competitive intelligence?

While it touches on market dynamics, this skill focuses on market size and customer segments; for deep competitor tracking, the dedicated 'competitive-intelligence' skill is recommended.

Why are there 'hard gates' in the workflow?

Hard gates are mandatory checkpoints that prevent the common error of developing positioning or Go-To-Market strategies without first validating the market opportunity and target audience.

Market Analysis Workflow

Name: Market Analysis Workflow
Author: LerianStudio

byLerianStudio

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마케팅 자동화

Conducts systematic market analysis to quantify opportunities through TAM/SAM/SOM sizing and detailed segmentation.

소개

The Market Analysis skill provides a rigorous, data-driven framework for performing deep market intelligence within the Claude Code environment. It enforces a structured five-phase process—Market Definition, Sizing (TAM/SAM/SOM), Segmentation, Trend Analysis, and Customer Analysis—ensuring that positioning and Go-To-Market strategies are built on a foundation of quantified data rather than assumptions. By implementing mandatory quality gates, it prevents teams from moving to messaging or pricing before the market context and Ideal Customer Profiles (ICP) are fully validated.

주요 기능

Quantified TAM/SAM/SOM calculation frameworks
Multi-dimensional market segmentation and fit scoring
Systematic analysis of growth drivers, headwinds, and tech trends
Detailed ICP and Buyer Persona development templates
Hard-gate validation to prevent premature positioning strategy
48 GitHub stars

사용 사례

Validating market segments to prioritize Go-To-Market efforts
Sizing the potential opportunity for a new product or feature launch
Developing a comprehensive market intelligence report for stakeholders

소개

주요 기능

Quantified TAM/SAM/SOM calculation frameworks
Multi-dimensional market segmentation and fit scoring
Systematic analysis of growth drivers, headwinds, and tech trends
Detailed ICP and Buyer Persona development templates
Hard-gate validation to prevent premature positioning strategy
48 GitHub stars

사용 사례

Validating market segments to prioritize Go-To-Market efforts
Sizing the potential opportunity for a new product or feature launch
Developing a comprehensive market intelligence report for stakeholders