What is the difference between TAM, SAM, and SOM in this skill?

TAM (Total Addressable Market) is the total global opportunity, SAM (Serviceable Available Market) is the portion you can target with your current product, and SOM (Serviceable Obtainable Market) is the share you can realistically capture within 3-5 years.

Can I use this for both B2B and B2C markets?

Yes, the skill includes specific methodologies for SaaS (B2B), Marketplaces, and Consumer markets, adjusting metrics like Average Contract Value (ACV) or Average Revenue Per User (ARPU) accordingly.

Why is a bottom-up analysis preferred over top-down?

Bottom-up analysis is considered more credible by investors because it relies on granular customer segment data and specific pricing rather than broad, generalized industry reports.

How does the skill help validate market data?

It uses triangulation, guiding you to run multiple methodologies (e.g., top-down and bottom-up) and comparing the results to ensure they are consistent and defensible.

Market Sizing Analysis

Name: Market Sizing Analysis
Author: pelan05

bypelan05

분석 및 모니터링

Performs comprehensive market sizing calculations using TAM, SAM, and SOM frameworks to evaluate business opportunities and startup potential.

소개

This skill provides a structured methodology for analyzing market opportunities, helping founders and analysts quantify potential revenue through top-down, bottom-up, and value theory approaches. It guides Claude through defining target segments, identifying credible data sources, and applying realistic filters to derive defensible Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) figures, ensuring business strategies and investor pitches are backed by rigorous data triangulation and industry-standard metrics.

주요 기능

Industry-specific metrics for SaaS, Marketplaces, Consumer, and B2B sectors
Frameworks for estimating TAM, SAM, and SOM with realistic capture rates
Triangulation techniques to cross-check results across different methodologies
0 GitHub stars
Multi-methodology calculations including Top-Down, Bottom-Up, and Value Theory
Data source identification and validation checklists for credible research

사용 사례

Preparing data-driven market sizing analysis for venture capital fundraising pitches
Evaluating the revenue potential of specific geographic or vertical market segments
Calculating market opportunity for a new startup venture or product launch

소개

주요 기능

Industry-specific metrics for SaaS, Marketplaces, Consumer, and B2B sectors
Frameworks for estimating TAM, SAM, and SOM with realistic capture rates
Triangulation techniques to cross-check results across different methodologies
0 GitHub stars
Multi-methodology calculations including Top-Down, Bottom-Up, and Value Theory
Data source identification and validation checklists for credible research

사용 사례

Preparing data-driven market sizing analysis for venture capital fundraising pitches
Evaluating the revenue potential of specific geographic or vertical market segments
Calculating market opportunity for a new startup venture or product launch