The Marketing Analytics Specialist skill equips Claude with the expertise of a senior data strategist to bridge the gap between marketing tactics and measurable outcomes. It provides standardized frameworks for GA4 and GTM implementation, dashboard design, funnel analysis, and A/B testing infrastructure, ensuring every marketing effort is supported by precise data, ROI calculation, and privacy-compliant tracking. By turning SOSTAC objectives into technical measurement plans, it helps teams move from raw data to actionable business insights.
주요 기능
01Privacy-first data collection and compliance governance
0229 GitHub stars
03Comprehensive measurement framework and tracking plan generation
04GA4 and Google Tag Manager (GTM) implementation specifications
05Funnel optimization and rigorous A/B testing frameworks
06Multi-touch attribution modeling and marketing ROI analysis
사용 사례
01Setting up event tracking and UTM structures to identify high-converting traffic sources
02Designing a technical measurement plan for a new multi-channel product launch
03Building performance dashboards to visualize checkout friction and conversion bottlenecks
