Can I use this skill to improve my pricing strategy?

Yes, it provides specific 'Pricing Psychology' modes to analyze your tiers and recommend models like 'Good-Better-Best' or the 'Rule of 100' to increase perceived value.

How does it help with conversion rate optimization (CRO)?

The skill can diagnose landing pages and flows to identify where cognitive biases are being ignored or where psychological friction is preventing users from taking action.

What specific mental models are included?

It includes models like Loss Aversion, Social Proof, the Decoy Effect, Charm Pricing, Hick's Law, and the Zeigarnik Effect, all categorized for specific marketing needs.

Does it integrate with my existing audience data?

The skill is designed to check for a marketing-context file first, allowing it to tailor its psychological recommendations to your specific audience personas and positioning.

What is the Marketing Psychology skill for Claude?

It is a specialized capability that enables Claude to apply over 70 psychological principles and behavioral science models to marketing tasks like copywriting, pricing, and UX design.

Marketing Psychology

Name: Marketing Psychology
Author: zhangzhang-111-i

byzhangzhang-111-i

0•

마케팅 자동화

Applies behavioral science and 70+ mental models to optimize marketing assets, pricing strategies, and conversion rates.

This skill equips Claude with a comprehensive library of psychological principles specifically curated for high-impact marketing applications. It allows users to diagnose conversion friction through a behavioral science lens, apply persuasion techniques like anchoring and social proof to landing pages, and refine pricing strategies using proven cognitive models. By moving beyond simple name-dropping of biases, this skill provides actionable implementation patterns and strategic guidance to influence consumer behavior effectively across the entire marketing funnel.

주요 기능

010 GitHub stars

02Behavioral diagnostics to identify why users aren't converting

03Library of 70+ mental models organized by marketing application

04Confidence-scored recommendations based on verified behavioral principles

05Actionable implementation examples for pricing and copy optimization

06Psychological audits for onboarding, growth, and retention loops

사용 사례

01Analyzing a landing page to find and fix behavioral friction points

02Designing onboarding flows that leverage the IKEA Effect and Goal-Gradient theory

03Optimizing a SaaS pricing table using the Decoy Effect and Anchoring

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add zhangzhang-111-i/claude-skills111 marketing-psychology

For use in Claude.ai and ChatGPT

주요 기능

010 GitHub stars

02Behavioral diagnostics to identify why users aren't converting

03Library of 70+ mental models organized by marketing application

04Confidence-scored recommendations based on verified behavioral principles

05Actionable implementation examples for pricing and copy optimization

06Psychological audits for onboarding, growth, and retention loops

사용 사례

01Analyzing a landing page to find and fix behavioral friction points

02Designing onboarding flows that leverage the IKEA Effect and Goal-Gradient theory

03Optimizing a SaaS pricing table using the Decoy Effect and Anchoring

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add zhangzhang-111-i/claude-skills111 marketing-psychology

For use in Claude.ai and ChatGPT