Can I use this for pricing strategy optimization?

Yes, it includes specialized support for Pricing Psychology, utilizing models like Charm Pricing, the Rule of 100, and Good-Better-Best framing to improve revenue.

Does this skill help with copywriting?

Absolutely. It informs messaging by applying principles like Framing, Reciprocity, and the Endowment Effect to make copy more persuasive and customer-centric.

What types of psychological models are included?

The skill catalogs over 70 models across categories like Foundational Thinking, Buyer Psychology, Persuasion, Pricing Psychology, and Growth Strategy.

How does the Marketing Psychology skill improve conversion rates?

It performs a behavioral diagnosis on your assets to identify where cognitive biases or principles are being violated, then suggests 3-5 specific implementations to reduce friction and increase desire.

Marketing Psychology

Name: Marketing Psychology
Author: micsapp

bymicsapp

0•

마케팅 자동화

Applies behavioral science and 70+ psychological mental models to optimize marketing campaigns, landing pages, and conversion rates.

This skill transforms Claude into an expert in applied behavioral science, helping you analyze and improve marketing assets through the lens of human psychology. It provides structured access to over 70 mental models—including loss aversion, anchoring, and social proof—to diagnose why users aren't converting and suggest concrete implementation strategies. Whether you are optimizing a SaaS pricing page, refining email copy, or designing a user onboarding flow, this skill offers evidence-based frameworks to influence consumer behavior and drive growth.

주요 기능

01UX and onboarding improvement via Hick's Law and the Fogg Model

02Pricing page optimization using anchoring and the decoy effect

03Behavioral diagnosis to identify conversion friction on web pages

04Messaging refinement using high-impact persuasion principles

05Application of 70+ mental models for buyer psychology and persuasion

060 GitHub stars

사용 사례

01Auditing a landing page to identify missing psychological triggers and social proof

02Restructuring a pricing table to guide users toward a preferred subscription tier

03Designing an email sequence that leverages the Zeigarnik effect and reciprocity to increase engagement

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add micsapp/micstec-skills marketing-psychology

For use in Claude.ai and ChatGPT

주요 기능

01UX and onboarding improvement via Hick's Law and the Fogg Model

02Pricing page optimization using anchoring and the decoy effect

03Behavioral diagnosis to identify conversion friction on web pages

04Messaging refinement using high-impact persuasion principles

05Application of 70+ mental models for buyer psychology and persuasion

060 GitHub stars

사용 사례

01Auditing a landing page to identify missing psychological triggers and social proof

02Restructuring a pricing table to guide users toward a preferred subscription tier

03Designing an email sequence that leverages the Zeigarnik effect and reciprocity to increase engagement

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add micsapp/micstec-skills marketing-psychology

For use in Claude.ai and ChatGPT