Can this skill help with my sales deck?

Yes, it includes a sales narrative component that translates your strategic positioning into a compelling story for sales pitches.

Does this skill integrate with other business tools?

It provides the strategic foundation that guides tools for customer jobs analysis (jobs-to-be-done) and go-to-market strategies (crossing-the-chasm).

How do I trigger this skill in Claude Code?

You can trigger it by mentioning keywords like 'obviously', 'awesome', 'positioning', or 'competitive alternatives' in your prompts.

What is the 'Obviously Awesome' methodology?

It is a product positioning framework created by April Dunford that focuses on choosing the right context to make your product's value obvious to customers.

What are competitive alternatives?

These are the things your customers would do if your product didn't exist, such as using spreadsheets, manual processes, or doing nothing.

Obviously Awesome Product Positioning

Name: Obviously Awesome Product Positioning
Author: jeremylongshore

byjeremylongshore

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1,844

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마케팅 자동화

Implements the 'Obviously Awesome' methodology to define competitive alternatives, unique attributes, and market categories for products.

This skill provides a structured framework for defining a product's market context based on April Dunford's 'Obviously Awesome' principles. It helps teams move beyond simple messaging to establish deep strategic positioning by mapping competitive alternatives, identifying unique attributes, and articulating value themes for best-fit customers. It is particularly useful during new product launches, repositioning efforts, or when customers fail to understand a product's value proposition, ensuring that every feature is framed within the context that makes its value obvious.

주요 기능

01Attribute-to-value mapping using the 'So what?' chain methodology

02Best-fit customer profile identification based on objective characteristics

03Step-by-step product positioning canvas and workshop guidance

041,844 GitHub stars

05Positioning quality scoring on a 10-point scale for objective evaluation

06Competitive alternative analysis to identify what customers truly compare you against

사용 사례

01Defining the market category and unique value proposition for a new product launch

02Repositioning an existing product that is struggling to differentiate from manual processes or spreadsheets

03Aligning internal teams on a single sales narrative and internal positioning statement

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add jeremylongshore/claude-code-plugins-plus-skills obviously-awesome

For use in Claude.ai and ChatGPT

주요 기능

01Attribute-to-value mapping using the 'So what?' chain methodology

02Best-fit customer profile identification based on objective characteristics

03Step-by-step product positioning canvas and workshop guidance

041,844 GitHub stars

05Positioning quality scoring on a 10-point scale for objective evaluation

06Competitive alternative analysis to identify what customers truly compare you against

사용 사례

01Defining the market category and unique value proposition for a new product launch

02Repositioning an existing product that is struggling to differentiate from manual processes or spreadsheets

03Aligning internal teams on a single sales narrative and internal positioning statement

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add jeremylongshore/claude-code-plugins-plus-skills obviously-awesome

For use in Claude.ai and ChatGPT