Paid Ads & Performance Marketing
Strategizes, creates, and optimizes high-performance paid advertising campaigns across Google, Meta, LinkedIn, and other major platforms.
The Paid Ads skill transforms Claude into an expert performance marketer focused on driving efficient customer acquisition. It provides comprehensive guidance on platform selection, campaign structuring, and budget allocation, while offering specialized ad copy frameworks like PAS and BAB. From setting up initial audience targeting on LinkedIn and Meta to troubleshooting high CPAs or low click-through rates, this skill provides the domain-specific logic needed to scale advertising efforts and maximize ROAS through data-driven optimization and reporting.
주요 기능
01Advanced audience targeting strategies including custom, lookalike, and intent-based segments
02Multi-platform campaign strategy for Google, Meta, LinkedIn, X, and TikTok
03Proven ad copy frameworks including PAS (Problem-Agitate-Solve) and BAB (Before-After-Bridge)
04Detailed budget allocation and scaling frameworks for testing and growth phases
050 GitHub stars
06Performance optimization levers to troubleshoot and improve CPA, CTR, and ROAS
사용 사례
01Drafting high-converting search and social ad copy for a new product launch
02Developing a full-funnel retargeting strategy to convert website visitors and cart abandoners
03Auditing and optimizing existing campaign structures to reduce wasted spend and improve lead quality