Can this skill help me write better ad copy?

Yes, it includes specialized frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB), along with specific headline and CTA formulas for different platforms.

Which advertising platforms does this skill support?

This skill provides specific strategies and best practices for Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Twitter/X Ads, and TikTok Ads.

Does it offer guidance on budget management?

Yes, it includes a budget allocation framework that suggests 70% for proven campaigns and 30% for testing, with specific rules for scaling winning combinations.

How does it handle campaign optimization?

It provides a troubleshooting guide for key metrics like high CPA or low CTR, offering specific 'levers' to pull such as adjusting bid strategies, refining audiences, or refreshing creatives.

Paid Ads & Performance Marketing

Name: Paid Ads & Performance Marketing
Author: claudiodearaujo

byclaudiodearaujo

0•

마케팅 자동화

Strategizes, creates, and optimizes high-performance paid advertising campaigns across Google, Meta, LinkedIn, and other major platforms.

The Paid Ads skill transforms Claude into an expert performance marketer focused on driving efficient customer acquisition. It provides comprehensive guidance on platform selection, campaign structuring, and budget allocation, while offering specialized ad copy frameworks like PAS and BAB. From setting up initial audience targeting on LinkedIn and Meta to troubleshooting high CPAs or low click-through rates, this skill provides the domain-specific logic needed to scale advertising efforts and maximize ROAS through data-driven optimization and reporting.

주요 기능

01Advanced audience targeting strategies including custom, lookalike, and intent-based segments

02Multi-platform campaign strategy for Google, Meta, LinkedIn, X, and TikTok

03Proven ad copy frameworks including PAS (Problem-Agitate-Solve) and BAB (Before-After-Bridge)

04Detailed budget allocation and scaling frameworks for testing and growth phases

050 GitHub stars

06Performance optimization levers to troubleshoot and improve CPA, CTR, and ROAS

사용 사례

01Drafting high-converting search and social ad copy for a new product launch

02Developing a full-funnel retargeting strategy to convert website visitors and cart abandoners

03Auditing and optimizing existing campaign structures to reduce wasted spend and improve lead quality

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter paid-ads

For use in Claude.ai and ChatGPT