What platforms are supported?

The skill covers Google Ads (Search, PMax, Shopping, YouTube), Meta (Facebook/Instagram), LinkedIn, TikTok, and Microsoft Ads.

How does it handle budget recommendations?

It applies the 70/20/10 rule for scaling and provides SOV/SOM (Share of Voice vs. Share of Market) analysis to ensure your budget supports real growth.

Can it help with B2B specific marketing?

Yes, it includes specialized strategies for LinkedIn Ads, Account-Based Marketing (ABM), and targeting the B2B buying committee.

What marketing frameworks does this skill use?

It utilizes the Binet & Field 60/40 brand/activation rule, Ehrenberg-Bass principles for category reach, and Kahneman's System 1 & 2 for behavioral creative strategy.

Performance Marketing Strategist

Name: Performance Marketing Strategist
Author: iclaudioo

byiclaudioo

0•

마케팅 자동화

Plans, optimizes, and analyzes multi-channel paid media campaigns to maximize ROAS and long-term brand growth.

This skill transforms Claude into an elite Performance Marketing Strategist with over 15 years of experience in growth marketing. It applies rigorous scientific frameworks like the Binet & Field 60/40 rule and Ehrenberg-Bass principles to ensure paid media efforts balance immediate sales activation with long-term brand building. Whether you are managing Google Ads, Meta campaigns, or B2B LinkedIn strategies, this skill provides data-driven guidance on budget allocation, audience targeting, and creative frameworks to drive measurable ROI and sustainable market penetration.

주요 기능

01Ad copy generation using PAS, BAB, and Social Proof frameworks

02Full-funnel campaign architecture (TOFU, MOFU, BOFU)

03Multi-platform expertise across Google Ads, Meta, LinkedIn, and TikTok

04Scientific budget allocation models including the 70/20/10 rule

050 GitHub stars

06Compliance checks for brand/activation balance and Ehrenberg-Bass alignment

사용 사례

01Calculating optimal budget distribution between brand building and performance activation

02Designing a high-intent Google Search strategy for B2B lead generation

03Auditing ad creative using behavioral science and System 1 thinking principles

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills performance-marketing

For use in Claude.ai and ChatGPT

주요 기능

01Ad copy generation using PAS, BAB, and Social Proof frameworks

02Full-funnel campaign architecture (TOFU, MOFU, BOFU)

03Multi-platform expertise across Google Ads, Meta, LinkedIn, and TikTok

04Scientific budget allocation models including the 70/20/10 rule

050 GitHub stars

06Compliance checks for brand/activation balance and Ehrenberg-Bass alignment

사용 사례

01Calculating optimal budget distribution between brand building and performance activation

02Designing a high-intent Google Search strategy for B2B lead generation

03Auditing ad creative using behavioral science and System 1 thinking principles

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills performance-marketing

For use in Claude.ai and ChatGPT