Which brand architecture models does it support?

It provides decision trees for Branded House, House of Brands, Endorsed, and Hybrid models, helping you choose the best structure based on market similarity and brand stretch.

How does it help with marketing budget allocation?

The skill applies Binet & Field’s research (60/40 rule) and the 70/20/10 rule to ensure budgets are distributed effectively between core, growth, and experimental portfolio segments.

What is the Portfolio Strategy skill?

It is a specialized capability for Claude Code designed to help businesses manage multiple brands or products using proven scientific marketing frameworks like Aaker and Ehrenberg-Bass.

Does it work with other marketing skills?

Yes, it is designed to receive context from brand-strategy and marketing-analytics skills while delivering budget frameworks to media-buying and performance-marketing teams.

Can it help prevent brand cannibalization?

Yes, it uses the Ehrenberg-Bass Duplication of Purchase Law to measure overlap and suggests differentiation strategies to ensure brands within a portfolio grow incrementally.

Portfolio Strategy

Name: Portfolio Strategy
Author: iclaudioo

byiclaudioo

0•

마케팅 자동화

Optimizes brand architecture and budget allocation across multi-brand portfolios using scientific marketing principles.

The Portfolio Strategy skill transforms Claude into a specialized strategic advisor for managing complex brand and product ecosystems. It provides rigorous frameworks for navigating brand architecture choices—such as Branded House vs. House of Brands—while preventing internal cannibalization through the application of Ehrenberg-Bass laws. By integrating Binet & Field's budget split research and the GE-McKinsey matrix, this skill helps marketing leaders distribute resources effectively to maximize total portfolio growth and identify high-value cross-sell opportunities across sub-brands.

주요 기능

01Strategic budget allocation using Binet & Field and 70/20/10 rules

02Brand architecture decision mapping based on the Aaker model

030 GitHub stars

04Quantitative cannibalization analysis using Duplication of Purchase Law

05Portfolio prioritization via BCG and GE-McKinsey 9-cell matrices

06Cross-sell and synergy identification across organizational assets

사용 사례

01Allocating marketing budgets across a parent company with multiple sub-brands

02Rationalizing a mature portfolio to identify underperforming assets or high-potential stars

03Designing the architecture for a new product launch to minimize market overlap

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills portfolio-strategy

For use in Claude.ai and ChatGPT

주요 기능

01Strategic budget allocation using Binet & Field and 70/20/10 rules

02Brand architecture decision mapping based on the Aaker model

030 GitHub stars

04Quantitative cannibalization analysis using Duplication of Purchase Law

05Portfolio prioritization via BCG and GE-McKinsey 9-cell matrices

06Cross-sell and synergy identification across organizational assets

사용 사례

01Allocating marketing budgets across a parent company with multiple sub-brands

02Rationalizing a mature portfolio to identify underperforming assets or high-potential stars

03Designing the architecture for a new product launch to minimize market overlap

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills portfolio-strategy

For use in Claude.ai and ChatGPT