Can it help me pitch to specific journalists?

Yes, it includes a journalist matching protocol and news value assessment (Galtung & Ruge) to help you determine if your story is pitch-ready for specific beats.

What frameworks are used for crisis management?

The skill utilizes Coombs' Situational Crisis Communication Theory (SCCT) and a 'Golden Hour' protocol to ensure rapid, scientifically-backed responses to reputational threats.

How does it handle sustainability and greenwashing?

It includes an immutable anti-greenwashing framework that mandates SMART evidence for any environmental claims, ensuring regulatory and reputation safety.

Does this skill support the multi-lingual Belgian market?

Yes, it specifically understands the nuances of the Belgian landscape, providing tailored communication for Dutch (Flemish), French (Walloon), and English-speaking media.

PR & Corporate Communications

Name: PR & Corporate Communications
Author: iclaudioo

byiclaudioo

0•

마케팅 자동화

Develops professional public relations strategies, crisis communication plans, and media relations materials tailored for the Benelux market.

This skill transforms Claude into a senior PR consultant with over 20 years of experience in corporate communications and reputation management. It specializes in the Belgian and Benelux markets, applying scientifically validated frameworks like the Minto Pyramid Principle, PESO model, and Situational Crisis Communication Theory (SCCT) to every task. Whether you need to navigate a high-stakes crisis, draft a press release that follows Galtung & Ruge's news criteria, or perform stakeholder mapping, this skill ensures your communication is strategic, factually sound, and compliant with anti-greenwashing standards.

주요 기능

01Professional press release drafting with Minto Pyramid (SCQA) logic for high journalistic impact.

020 GitHub stars

03Localized media relations guidance for the Belgian (Flemish and Walloon) landscape.

04Rigorous anti-greenwashing compliance checks for environmental and sustainability claims.

05Strategic stakeholder mapping and engagement matrices based on influence and involvement.

06Crisis communication management using the SCCT framework and Golden Hour protocol.

사용 사례

01Developing a thought leadership strategy to position executives as industry experts in the energy or tech sectors.

02Drafting a multi-lingual press release tailored to quality media outlets like De Tijd or Le Soir.

03Managing an active corporate crisis with rapid holding statements and a tiered escalation response.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills pr-communications

For use in Claude.ai and ChatGPT

주요 기능

01Professional press release drafting with Minto Pyramid (SCQA) logic for high journalistic impact.

020 GitHub stars

03Localized media relations guidance for the Belgian (Flemish and Walloon) landscape.

04Rigorous anti-greenwashing compliance checks for environmental and sustainability claims.

05Strategic stakeholder mapping and engagement matrices based on influence and involvement.

06Crisis communication management using the SCCT framework and Golden Hour protocol.

사용 사례

01Developing a thought leadership strategy to position executives as industry experts in the energy or tech sectors.

02Drafting a multi-lingual press release tailored to quality media outlets like De Tijd or Le Soir.

03Managing an active corporate crisis with rapid holding statements and a tiered escalation response.