What launch phases are included in the strategy?

The skill guides you through five distinct phases: Internal Launch (feedback), Alpha Launch (validation), Beta Launch (buzz), Early Access (scale), and Full Launch (signups).

What is the ORB framework in this skill?

The ORB framework structures your marketing across Owned channels (email, blog), Rented channels (social media), and Borrowed channels (influencers, guest posts) to build a sustainable audience and drive traffic effectively.

Does it cover technical deployment or marketing?

This skill focuses specifically on the marketing, communication, and business strategy side of product launches rather than technical CI/CD or infrastructure deployment.

Can this skill help me with a Product Hunt launch?

Yes, it provides a detailed strategy for pre-launch preparation, launch-day engagement tactics, and post-launch conversion steps to maximize your chances of becoming Product of the Day.

Product Launch Strategy

Name: Product Launch Strategy
Author: phrazzld

byphrazzld

•

마케팅 자동화

Provides expert guidance and frameworks for planning successful SaaS product launches and feature announcements.

This skill empowers developers and founders to transition from building to launching with a comprehensive, SaaS-focused Go-To-Market strategy. It implements the ORB Framework to balance owned, rented, and borrowed channels, alongside a structured five-phase approach that builds momentum from internal testing to full public release. Whether you are prepping for a Product Hunt debut or managing a phased feature rollout, this skill offers actionable checklists, channel-specific tactics, and post-launch retention strategies to ensure your product captures maximum attention and converts interest into long-term users.

주요 기능

01ORB Framework (Owned, Rented, Borrowed) for channel optimization

02Comprehensive Product Hunt preparation and engagement strategy

03Post-launch marketing tactics for retention and adoption

043 GitHub stars

05Five-phase launch methodology from internal testing to full release

06Pre-launch, launch-day, and post-launch actionable checklists

사용 사례

01Planning a new SaaS product Go-To-Market (GTM) strategy

02Structuring a phased rollout for major new platform features

03Optimizing a Product Hunt launch for maximum reach and conversion

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add phrazzld/claude-config launch-strategy

For use in Claude.ai and ChatGPT

Download Skill