How does the 5-phase launch approach work?

It guides you through Internal, Alpha, Beta, Early Access, and Full Launch phases to validate core functionality and build momentum incrementally before opening signups to the public.

What is the ORB framework included in this skill?

The ORB framework structures your marketing across Owned (email, blog), Rented (social media), and Borrowed (influencer partnerships) channels to ensure you own your audience relationships.

Does it integrate with my existing marketing context?

Yes, the skill automatically checks for a `.claude/product-marketing-context.md` file to ensure all launch plans are aligned with your existing brand voice and product goals.

Is this skill only for brand-new products?

No, it is designed for new products, major feature updates, and even minor release announcements to ensure you are consistently engaging your user base.

Can this skill help with Product Hunt launches?

Yes, it includes a dedicated strategy for Product Hunt, covering pre-launch preparation, real-time engagement tactics, and post-launch conversion techniques.

Product Launch Strategy

Name: Product Launch Strategy
Author: max0n232

bymax0n232

0•

마케팅 자동화

Architects comprehensive go-to-market plans for SaaS products and features using the ORB framework and phased release strategies.

This skill transforms Claude into a specialized SaaS marketing consultant to help you navigate the complexities of product launches and feature announcements. It utilizes the ORB (Owned, Rented, Borrowed) framework to help you build sustainable audience momentum and provides a structured five-phase roadmap—from internal validation to full public release. Whether you are preparing for a high-stakes Product Hunt debut or managing a controlled beta rollout, this skill delivers actionable checklists, channel-specific tactics, and post-launch adoption strategies designed to convert initial buzz into long-term user retention.

주요 기능

01Implements the ORB (Owned, Rented, Borrowed) marketing channel framework

02Provides a structured 5-phase methodology from Internal Launch to Full Release

03Generates detailed pre-launch, launch-day, and post-launch execution checklists

04Integrates with existing product-marketing-context.md files for consistent messaging

05Delivers specialized optimization strategies for Product Hunt and community platforms

060 GitHub stars

사용 사례

01Developing a phased beta rollout strategy to collect and implement early user feedback

02Creating a multi-channel content plan to drive social media traffic toward owned email lists

03Planning and executing a top-tier Product Hunt 'Product of the Day' campaign

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add max0n232/arkhos launch-strategy

For use in Claude.ai and ChatGPT

Download Skill