What kind of output does this skill generate?

It produces a detailed positioning and messaging strategy document (2,500-3,500 words) including positioning statements, value pillars, and channel-specific guides.

What is the Product Positioning Expert skill?

It is a specialized capability for Claude Code that uses April Dunford's positioning framework to help businesses define their unique market position, category, and messaging.

Do I need prior strategy data to use this skill?

While it can automatically detect context from other StratArts skills like the 'Value Proposition Crafter', it also includes a comprehensive standalone data collection mode.

Where are my strategy documents saved?

The skill saves all analysis and strategy outputs to a standardized '.strategy/foundation-strategy/' folder within your project directory for easy version control.

Product Positioning Expert

Name: Product Positioning Expert
Author: maigentic

bymaigentic

•

마케팅 자동화

Implements April Dunford's positioning framework to craft differentiated market strategies and messaging hierarchies.

Product Positioning Expert is a strategic Claude Code skill designed to help founders and product managers define clear market differentiation. Based on April Dunford’s renowned framework, it guides users through identifying competitive alternatives, unique attributes, and value propositions. The skill automates the creation of a comprehensive positioning strategy, including messaging pillars, persona-specific value propositions, and channel-ready copy, all while maintaining context across the StratArts strategy suite to ensure consistent business logic.

주요 기능

01Automated competitive differentiation mapping

02April Dunford’s Positioning Canvas implementation

031 GitHub stars

04Channel-specific messaging guides for websites and sales

05Intelligent context chaining with previous strategy outputs

06Multi-persona messaging hierarchy development

사용 사례

01Aligning sales and marketing teams on a unified value narrative

02Defining market category and differentiation for a new product launch

03Refining messaging for a pivot or high-growth scaling phase

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add maigentic/stratarts foundation-strategy

For use in Claude.ai and ChatGPT

Download Skill