What KPIs does this skill focus on?

It helps you track and optimize for essential metrics like Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Click-Through Rate (CTR) based on your specific business goals.

Can it help me set up a Demand-Side Platform (DSP)?

Yes, it provides step-by-step workflow guidance for setting up campaign parameters, uploading creatives, and defining audience segments within a DSP.

What is the Programmatic Advertising Claude Code Skill?

It is a specialized capability that enables Claude to provide expert guidance on planning, executing, and optimizing automated digital advertising campaigns using industry best practices.

How does this skill help with audience targeting?

It provides strategies for leveraging first-party data, creating lookalike audiences, and using behavioral segmentation to reach high-intent users effectively.

Does this skill provide advice on ad fraud?

Yes, it includes specific instructions on brand safety and fraud prevention to ensure your budget is spent on legitimate, high-quality traffic.

Programmatic Advertising

Name: Programmatic Advertising
Author: dmend3z

bydmend3z

•

마케팅 자동화

Automates and optimizes the planning, execution, and scaling of programmatic advertising campaigns to maximize ROI and targeting efficiency.

This skill transforms Claude into a programmatic advertising expert, providing end-to-end guidance on the digital advertising lifecycle. It assists users in defining SMART goals and KPIs, developing advanced first-party data strategies, and implementing full-funnel campaign structures across various channels. By leveraging S-tier tactics such as Dynamic Creative Optimization (DCO) and lookalike modeling, the skill helps users navigate complex platforms like DSPs and SSPs while proactively avoiding common pitfalls like ad fraud and over-reliance on third-party data.

주요 기능

01Dynamic Creative Optimization (DCO) for personalized messaging

02Brand safety and ad fraud prevention protocols

03Full-funnel campaign strategy and architecture development

04First-party data activation and advanced audience segmentation

051 GitHub stars

06Real-time bidding (RTB) and DSP implementation guidance

사용 사례

01Troubleshooting and optimizing underperforming campaigns through data-driven analysis

02Launching a high-ROAS e-commerce campaign with unified CRM and website data

03Scaling reach through lookalike audience modeling and programmatic audio/CTV

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add dmend3z/tribo-skills programmatic-advertising

For use in Claude.ai and ChatGPT

Download Skill