Can this skill help calculate referral rewards?

Yes, it includes a financial framework to calculate maximum incentive rewards by analyzing Customer LTV, gross margin, and target CAC.

Does it cover both B2B and B2C strategies?

Absolutely. It provides specific guidance for high-ticket B2B affiliate structures as well as high-volume B2C 'refer-a-friend' loops.

What is the K-factor and does this skill track it?

The K-factor is the viral coefficient representing how many new users each current user brings in. This skill provides formulas to model and improve your K-factor.

How does it help with referral fraud?

The skill suggests technical measures like device fingerprinting and IP monitoring, alongside policy-based solutions like delayed payouts and activity thresholds.

Referral & Affiliate Program Architect

Name: Referral & Affiliate Program Architect
Author: phrazzld

byphrazzld

•

마케팅 자동화

Designs, optimizes, and analyzes referral and affiliate programs to drive viral growth and organic customer acquisition.

소개

This skill transforms Claude into a growth marketing expert capable of building high-performance referral systems. It provides comprehensive frameworks for designing viral loops, choosing between single-sided and double-sided rewards, and calculating optimal incentive sizes based on Customer Lifetime Value (LTV). Whether you are launching a B2C 'refer-a-friend' program or a structured B2B affiliate network, this skill offers strategic guidance on trigger moments, fraud prevention, and performance modeling to turn your user base into a scalable growth engine.

주요 기능

Strategic design for B2B and B2C referral and affiliate loops
3 GitHub stars
Viral coefficient (K-factor) modeling and growth forecasting
Incentive sizing frameworks based on LTV and CAC analysis
Comprehensive affiliate recruitment and enablement templates
Fraud prevention patterns and risk mitigation strategies

사용 사례

Troubleshooting and improving low conversion rates in a mobile app's referral funnel
Designing a double-sided reward system for a new SaaS product launch
Optimizing an existing affiliate program's commission structure and cookie duration

소개

주요 기능

Strategic design for B2B and B2C referral and affiliate loops
3 GitHub stars
Viral coefficient (K-factor) modeling and growth forecasting
Incentive sizing frameworks based on LTV and CAC analysis
Comprehensive affiliate recruitment and enablement templates
Fraud prevention patterns and risk mitigation strategies

사용 사례

Troubleshooting and improving low conversion rates in a mobile app's referral funnel
Designing a double-sided reward system for a new SaaS product launch
Optimizing an existing affiliate program's commission structure and cookie duration