Can it help with ad campaign planning?

Yes, it can model different ad spend scenarios to help you determine target acquisition costs and projected outcomes for your campaigns.

Can it perform sensitivity analysis for landing pages?

Yes, it can run scenarios to show how incremental changes in landing page conversion rates impact your overall profitability and runway.

How does this differ from the general business skill?

This skill focuses specifically on acquisition and funnel mechanics, whereas the business skill is intended for high-level investor analysis and Rule of 40 calculations.

What metrics can this skill calculate?

It calculates a wide range of marketing and SaaS metrics including CPM, CPC, CAC, MRR, ARR, LTV, and churn-adjusted payback periods.

SaaS Marketing & Funnel Analytics

Name: SaaS Marketing & Funnel Analytics
Author: aviflombaum

byaviflombaum

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마케팅 자동화

Optimizes marketing funnels and acquisition spend by connecting campaign metrics to long-term SaaS growth indicators.

소개

This skill provides specialized expertise in SaaS marketing mechanics, enabling users to model complex acquisition funnels and evaluate ad spend efficiency. It bridges the gap between top-of-funnel metrics like CPM and CPC and bottom-line business health indicators such as Customer Acquisition Cost (CAC), Monthly Recurring Revenue (MRR), and churn rates. Whether you are planning a waitlist launch or conducting sensitivity analysis on landing page conversions, this skill offers structured, actionable insights for founders and product teams to optimize their growth strategy and unit economics.

주요 기능

Landing page and waitlist performance tracking
Scenario modeling and sensitivity analysis
Funnel conversion modeling and optimization
Ad spend efficiency analysis (CPM, CPC, CAC)
30 GitHub stars
SaaS economics integration (MRR, ARR, LTV)

사용 사례

Modeling a product launch waitlist to estimate initial ARR and adoption
Determining target CPM/CPC for profitable customer acquisition
Analyzing landing page conversion impact on CAC payback periods

소개

주요 기능

Landing page and waitlist performance tracking
Scenario modeling and sensitivity analysis
Funnel conversion modeling and optimization
Ad spend efficiency analysis (CPM, CPC, CAC)
30 GitHub stars
SaaS economics integration (MRR, ARR, LTV)

사용 사례

Modeling a product launch waitlist to estimate initial ARR and adoption
Determining target CPM/CPC for profitable customer acquisition
Analyzing landing page conversion impact on CAC payback periods