Can I compare performance over time?

The skill includes a built-in Trend Analysis step that compares week-over-week and month-over-month changes to identify seasonal patterns or performance drops.

What metrics does the Weekly Report Generator track?

The skill aggregates total spend, revenue, CPA, CPL, ROAS, ROI, CTR, CPC, and CVR across all active campaigns and platforms.

How does this skill help with campaign optimization?

It automatically categorizes campaigns and creatives into 'Winners' and 'Losers' based on performance targets, allowing for faster scaling or pausing decisions.

Is the report format suitable for clients?

Yes, it generates a structured Executive Summary that includes high-level performance data, visual-ready tables, and actionable recommendations suitable for client presentations.

Weekly Performance Reporting

Name: Weekly Performance Reporting
Author: WalkerHi11

byWalkerHi11

0•

마케팅 자동화

Generates comprehensive weekly performance summaries by aggregating ad metrics, calculating ROI, and identifying optimization trends.

This skill streamlines the weekly reporting process for media buyers and performance marketers by automating the aggregation of campaign data across multiple platforms. It goes beyond simple data collection by performing ROI/ROAS calculations, identifying top-performing creatives, flagging underperforming accounts, and providing actionable strategic recommendations. Ideal for preparing executive summaries, client updates, or internal review meetings, it ensures data consistency and highlights critical performance trends and anomalies to guide next-week strategy.

주요 기능

01Performance segmentation by offer, vertical, and traffic source

02Structured executive summary generation with prioritized recommendations

030 GitHub stars

04Multi-account metric aggregation for spend, revenue, and conversions

05Comparative week-over-week trend and anomaly detection

06Automated ROI, ROAS, and profit margin calculations

사용 사례

01Identifying budget drains and high-performing creative assets for rapid scaling

02Preparing professional performance reviews for clients or internal stakeholders

03Monitoring account health across multiple advertising networks and platforms

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins weekly-report

For use in Claude.ai and ChatGPT

Download Skill