Google Ads FAQs

Question 1

What is the Google Ads natural language tool?

Accepted Answer

It's a marketing automation tool that allows you to query and interact with your Google Ads campaigns, keywords, and assets using simple, natural language commands, streamlining your ad management workflow.

Question 2

What kind of Google Ads data can I query with this tool?

Accepted Answer

You can query a wide range of data including campaigns, keywords, ad assets, performance metrics (impressions, clicks, cost), geographic/device data, budget utilization, quality scores, and even Google's AI optimization recommendations and change history.

Question 3

Can I modify my Google Ads campaigns or settings using this tool?

Accepted Answer

Yes, with the optional 'Write Tools' enabled, you can perform modification actions like updating campaign status, changing daily budgets, pausing ads or ad groups, and adding negative keywords directly through natural language commands.

Question 4

How do I integrate this tool into my workflow?

Accepted Answer

The tool integrates with any MCP client like Claude Code or Cursor. You'll need a Google Ads API developer token and OAuth client credentials. A setup helper assists with authorization, and it's then run via `npx` or a standalone binary.

Question 5

What are 'Extended Tools' and how do they benefit me?

Accepted Answer

'Extended Tools' offer more granular performance metrics such as ad group, conversion actions, impression share, ad schedule, audience, and landing page performance. You can enable them by setting the `GOOGLE_ADS_ENABLE_EXTENDED_TOOLS=true` environment variable.

Google Ads

Google Ads

Key Features

Use Cases

Key Features

Use Cases