About
This Model Context Protocol (MCP) server provides a seamless interface for large language models (LLMs) to interact with Google Tag Manager. By connecting your LLM and authenticating once, users can perform common GTM operations such as tag creation, auditing, container management, and publishing using natural language, significantly simplifying and accelerating the workflow for managing GTM configurations. It acts as a powerful bridge, allowing AI assistants like Claude and ChatGPT to programmatically manage GTM resources.
