Meta

About

Meta is a comprehensive Model Context Protocol (MCP) server designed to bridge AI assistants like Claude with the Meta Marketing API. It empowers AI to interact with Facebook/Instagram advertising data, providing a full suite of capabilities for managing the entire campaign lifecycle, including creation, updates, and deletion. The server also offers robust analytics and reporting, advanced audience targeting and management, and tools for creative optimization, making it a powerful interface for AI-driven ad operations.

Key Features

• Full campaign lifecycle management (create, update, pause, resume, delete campaigns, ad sets, and ads)
• Comprehensive analytics and reporting with customizable date ranges and data export options
• Advanced audience management, including custom and lookalike audience creation and targeting recommendations
• Creative management for ad creation, cross-platform previews, and A/B testing setup
• Enterprise-grade features like secure OAuth 2.0 authentication, automatic rate limiting, and multi-account support
• 6 GitHub stars

Use Cases

• Manage and create custom or lookalike audiences and optimize ad creatives directly via an AI interface.
• Retrieve and analyze detailed performance insights (impressions, clicks, ROAS, CTR) for advertising campaigns.
• Automate the creation, updating, and management of Meta advertising campaigns through AI assistants.