Yandex Direct FAQs

Question 1

Is it possible to pause or reactivate advertising campaigns using Yandex Direct MCP?

Accepted Answer

Yes, you have full control over campaign status. The tool includes direct functionalities to easily suspend (pause) and resume (reactivate) your advertising campaigns as needed.

Question 2

Can I automate or adjust keyword bids with this integration?

Accepted Answer

Yes, absolutely. The tool allows you to both retrieve current keyword bids and set or adjust new bids for specific keywords within your Yandex.Direct advertising campaigns, offering great flexibility for bid optimization.

Question 3

How does this tool help with monitoring advertising performance?

Accepted Answer

It provides powerful capabilities to retrieve detailed performance statistics. You can access data like impressions, clicks, spend, CTR (Click-Through Rate), and CPC (Cost Per Click) for your campaigns over any specified period.

Question 4

What is Yandex Direct MCP?

Accepted Answer

Yandex Direct MCP is an MCP server that provides a robust integration with the Yandex.Direct API. It enables programmatic management and automation of your advertising campaigns, ads, keywords, and bids.

Question 5

What specific Yandex.Direct ad campaign elements can I manage using this tool?

Accepted Answer

You can comprehensively manage your campaigns (including budget and status), retrieve details of ad groups and individual ads (titles, texts, links), and control keywords (phrases, bids, statuses).

Yandex Direct

Yandex Direct

Key Features

Use Cases

Key Features

Use Cases