AdCP Media Buy

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Executes AdCP Media Buy Protocol operations to discover ad inventory, negotiate proposals, manage campaigns, sync creatives, and monitor delivery.

The AdCP Media Buy skill equips Claude Code to interact directly with advertising sales agents implementing the Ad Context Protocol (AdCP). It streamlines the complete programmatic buying lifecycle—from discovering product inventory via structured overlays and briefs, refining seller proposals, and securing inventory holds, to creating campaigns, syncing multi-format creatives, and retrieving campaign delivery metrics. Whether integrating programmatic ad workflows, executing autonomous ad buys, or testing advertising protocol APIs, this skill provides the structured task handling, error recovery, and canonical format management required for robust AdCP implementations.

Key Features

01Discover and filter advertising products using natural language briefs and precise targeting overlays
02Monitor ad delivery performance and stream campaign outcome feedback back to publishers
03Negotiate and manage draft proposals with automated hold and acceptance flows
04Create and update programmatic media buys across multiple packages and pricing models
0519 GitHub stars
06Sync canonical creative formats including display, audio, hosted video, VAST, and DAAST

Use Cases

01Automating programmatic media buys and RFP negotiations with AI ad sales agents
02Managing cross-publisher ad campaigns, creative asset syncing, and delivery tracking
03Testing and debugging AdCP protocol compliance across seller and buyer implementations