How does it help with tracking accuracy?

It provides best practices for UTM discipline, cross-domain tracking setup, and event taxonomy to ensure your data is clean, consistent, and actionable.

Can I integrate this with existing analytics tools?

Yes, the skill includes specific MCP integration guidance for Google Analytics and Google Search Console to pull and analyze real-world performance data.

Which attribution models does this skill support?

It supports a wide range of models including Last-Click, First-Click, Linear, Time Decay, Position-Based, and Data-Driven models tailored to your specific sales cycle.

Can it help me calculate unit economics like CAC and LTV?

Absolutely. The skill includes built-in logic for calculating Customer Acquisition Cost (CAC) and Lifetime Value (LTV) to help determine overall marketing profitability.

Analytics & Attribution

Name: Analytics & Attribution
Author: aitytech

byaitytech

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454

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Marketing Automation

Empowers AI agents to set up marketing tracking, build attribution models, and analyze campaign ROI with data-driven precision.

The Analytics & Attribution skill transforms Claude Code into a specialized marketing analyst capable of implementing complex tracking frameworks and evaluating cross-channel performance. It provides structured guidance for calculating critical metrics like CAC and LTV, selecting the right attribution models—ranging from Last-Click to Data-Driven—and generating action-oriented reports across the entire marketing funnel. By bridging the gap between raw data and strategic insights, this skill ensures marketing teams can accurately measure the impact of every touchpoint and optimize budget allocation for maximum growth.

Key Features

01Advanced attribution modeling including Last-Click, Linear, and Time Decay

02454 GitHub stars

03Automated ROI, CAC, and LTV calculation and performance analysis

04Comprehensive marketing KPI tracking across TOFU, MOFU, and BOFU stages

05Integration frameworks for Google Analytics and Google Search Console

06Standardized UTM discipline and event taxonomy for data integrity

Use Cases

01Calculating multi-channel ROI to optimize monthly marketing budget allocation

02Designing a standardized event tracking plan for new product feature launches

03Auditing attribution models to identify undervalued awareness-stage channels

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add aitytech/agentkits-marketing analytics-attribution

For use in Claude.ai and ChatGPT

Key Features

01Advanced attribution modeling including Last-Click, Linear, and Time Decay

02454 GitHub stars

03Automated ROI, CAC, and LTV calculation and performance analysis

04Comprehensive marketing KPI tracking across TOFU, MOFU, and BOFU stages

05Integration frameworks for Google Analytics and Google Search Console

06Standardized UTM discipline and event taxonomy for data integrity

Use Cases

01Calculating multi-channel ROI to optimize monthly marketing budget allocation

02Designing a standardized event tracking plan for new product feature launches

03Auditing attribution models to identify undervalued awareness-stage channels

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add aitytech/agentkits-marketing analytics-attribution

For use in Claude.ai and ChatGPT