What tools does this skill support?

It provides implementation guidance for GA4, Google Tag Manager (GTM), Mixpanel, Amplitude, PostHog, and Segment.

How does it help with event naming?

The skill enforces an Object-Action naming convention (e.g., signup_completed) to ensure data consistency and readability across your entire tech stack.

Does it support UTM parameters?

Yes, it includes a standardized strategy for UTM naming and documentation to help you accurately track marketing campaign performance and attribution.

What is included in the tracking plan output?

The tracking plan provides a structured markdown document defining event names, descriptions, properties, triggers, and custom dimensions for your project.

Can it help with privacy compliance?

Yes, it includes best practices for GDPR and CCPA, including consent mode setup, IP anonymization, and avoiding PII in analytics properties.

Analytics & Event Tracking

Name: Analytics & Event Tracking
Author: kevosco

bykevosco

0•

Analytics & Monitoring

Implement, audit, and optimize professional analytics tracking across web and product applications using frameworks like GA4 and GTM.

This skill equips Claude with the expertise of a seasoned analytics engineer to help you design and implement robust measurement frameworks. It provides structured guidance on creating comprehensive tracking plans, defining consistent event naming conventions using the Object-Action format, and setting up industry-standard tools like GA4 and Google Tag Manager. Whether you're building a new SaaS product or auditing an existing marketing site, this skill ensures your data is actionable, clean, and compliant with privacy standards, moving beyond vanity metrics to focus on data that informs business decisions.

Key Features

01GA4 and Google Tag Manager implementation guidance

02Data validation and debugging workflows for event accuracy

030 GitHub stars

04UTM parameter strategy and campaign tracking optimization

05Comprehensive tracking plan generation and documentation

06Standardized event naming conventions (Object-Action format)

Use Cases

01Setting up a new GA4 property with custom event tracking for a SaaS signup flow

02Auditing an existing GTM container to identify broken triggers or duplicate events

03Creating a standardized tracking plan for a product launch to ensure data consistency

Key Features

01GA4 and Google Tag Manager implementation guidance

02Data validation and debugging workflows for event accuracy

030 GitHub stars

04UTM parameter strategy and campaign tracking optimization

05Comprehensive tracking plan generation and documentation

06Standardized event naming conventions (Object-Action format)

Use Cases

01Setting up a new GA4 property with custom event tracking for a SaaS signup flow

02Auditing an existing GTM container to identify broken triggers or duplicate events

03Creating a standardized tracking plan for a product launch to ensure data consistency