How does this skill help with event naming?

It provides specific naming convention formats like Object-Action (e.g., signup_completed) to ensure your data remains organized and scalable as your product grows.

Does it include guidance for privacy compliance?

Yes, it covers essential privacy considerations including GDPR/CCPA compliance, Consent Mode implementation, and avoiding the collection of PII (Personally Identifiable Information).

Which analytics platforms are supported by this skill?

While it focuses primarily on GA4 and Google Tag Manager (GTM), the core principles and tracking plan frameworks are applicable to Mixpanel, Amplitude, and other event-based platforms.

Can this skill help with e-commerce tracking?

Absolutely. It includes specific event patterns for the entire e-commerce funnel, from product views and cart additions to checkout completion.

Analytics Tracking Expert

Name: Analytics Tracking Expert
Author: phrazzld

byphrazzld

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Analytics & Monitoring

Implements and audits comprehensive analytics tracking systems using GA4, GTM, and best-practice measurement frameworks.

About

This skill transforms Claude into an analytics engineer capable of designing, implementing, and auditing robust data tracking systems. It provides structured guidance on creating professional tracking plans, establishing consistent event-naming conventions (such as the Object-Action pattern), and configuring tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM). Whether you are setting up conversion tracking for a marketing site or deep event monitoring for a SaaS product, this skill ensures your data is actionable, clean, and compliant with privacy standards.

Key Features

3 GitHub stars
GA4 and Google Tag Manager (GTM) implementation patterns
UTM parameter strategy and campaign management
Standardized tracking plan generation and documentation
Consistent Object-Action event naming frameworks
Data quality validation and debugging checklists

Use Cases

Setting up a new GA4 property with enhanced measurement for a web application
Auditing existing event tracking to fix inconsistencies and data leaks
Designing a conversion tracking strategy for multi-channel marketing campaigns

About

Key Features

3 GitHub stars
GA4 and Google Tag Manager (GTM) implementation patterns
UTM parameter strategy and campaign management
Standardized tracking plan generation and documentation
Consistent Object-Action event naming frameworks
Data quality validation and debugging checklists

Use Cases

Setting up a new GA4 property with enhanced measurement for a web application
Auditing existing event tracking to fix inconsistencies and data leaks
Designing a conversion tracking strategy for multi-channel marketing campaigns