Does it provide implementation code?

Yes, it generates ready-to-use gtag.js snippets and GTM dataLayer push patterns for standard and custom events.

Can it help me fix broken tracking?

Yes, it includes a comprehensive debugging and validation checklist to identify common issues like duplicate events, misconfigured triggers, or missing data layer variables.

Does this skill cover privacy compliance?

It includes essential guidance on privacy considerations, including cookie consent mode, avoiding PII (Personally Identifiable Information), and data minimization.

What analytics tools does this skill support?

This skill primarily focuses on GA4 and Google Tag Manager (GTM), but provides framework-agnostic principles applicable to Mixpanel, Amplitude, and Segment.

Analytics Tracking & Measurement

Name: Analytics Tracking & Measurement
Author: claudiodearaujo

byclaudiodearaujo

Analytics & Monitoring

Implement robust analytics tracking systems using GA4, GTM, and event-driven architectures to capture actionable business insights.

About

The Analytics Tracking skill empowers Claude to act as an expert implementation engineer for digital measurement. It provides structured guidance for setting up Google Analytics 4 (GA4), Google Tag Manager (GTM), and custom event tracking across web and product platforms. This skill covers the entire analytics lifecycle—from defining a measurement plan and establishing consistent naming conventions to implementing UTM strategies and validating data quality through debugging checklists. It is ideal for developers and marketers who need to ensure their data is clean, compliant, and capable of driving informed product and marketing decisions.

Key Features

Ready-to-use GA4 and GTM implementation code snippets
Detailed debugging and validation checklists for data quality
Structured tracking plan framework for events and properties
0 GitHub stars
Standardized event naming conventions (Object-Action patterns)
Comprehensive UTM parameter strategy and documentation guidelines

Use Cases

Creating a multi-channel UTM strategy for marketing campaign attribution
Setting up GA4 and Google Tag Manager for a new SaaS application
Auditing existing tracking implementations to fix data discrepancies

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter analytics-tracking

For use in Claude.ai and ChatGPT

Download Skill

GitHub