Does it provide implementation code?

Yes, it provides ready-to-use JavaScript snippets for gtag.js and Google Tag Manager dataLayer pushes, including complex e-commerce schemas.

What analytics tools does this skill support?

While it focuses primarily on Google Analytics 4 (GA4) and Google Tag Manager (GTM), the core principles of tracking plans and naming conventions are applicable to tools like Mixpanel, Amplitude, and Heap.

Can it help with GDPR and privacy compliance?

Yes, the skill includes guidance on implementing Consent Mode, data minimization practices, and ensuring that PII (Personally Identifiable Information) is not leaked into analytics properties.

How does it handle event naming?

It promotes an 'Object-Action' format (e.g., signup_completed, button_clicked) to ensure consistency, prevent duplicate events, and make reporting more intuitive for stakeholders.

Analytics Tracking & Measurement

Name: Analytics Tracking & Measurement
Author: claudiodearaujo

byclaudiodearaujo

Analytics & Monitoring

Implements professional-grade analytics, event tracking, and measurement strategies using GA4 and Google Tag Manager.

About

The Analytics Tracking skill empowers developers and marketers to design and implement robust data measurement frameworks directly within their workflow. It provides structured guidance on creating comprehensive tracking plans, defining consistent event naming conventions (such as Object-Action patterns), and configuring industry-standard tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM). Whether you are setting up e-commerce funnels, refining marketing attribution via UTM parameters, or auditing existing event triggers for data quality, this skill ensures your implementation is actionable, scalable, and compliant with modern privacy standards.

Key Features

GA4 and GTM implementation patterns for web and mobile apps
Debugging checklists for event validation and privacy compliance
Standardized tracking plan frameworks for marketing and product teams
Comprehensive UTM parameter strategy and documentation guidelines
0 GitHub stars
Best-practice event naming conventions (Object-Action format)

Use Cases

Setting up Google Analytics 4 (GA4) and GTM for a new marketing site or web application
Implementing complex e-commerce tracking for purchase funnels, cart actions, and product views
Auditing and fixing existing event tracking to resolve data discrepancies or naming inconsistencies

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter analytics-tracking

For use in Claude.ai and ChatGPT

Download Skill

GitHub