How does it help with App Store Optimization (ASO)?

By analyzing source types, impressions, and conversion rates, it identifies whether your growth is driven by search, browse, or referrals.

Does it provide industry benchmarks for app metrics?

It includes standard benchmarks for critical metrics like Day 1/7/30 retention, DAU/MAU stickiness, and trial-to-paid conversion rates.

Can it help me design an event tracking plan?

Yes, it provides a structured framework including event names, trigger conditions, and properties using consistent naming conventions like snake_case.

What analytics tools does this skill support?

The skill provides expert guidance for App Store Connect, Firebase, Mixpanel, Amplitude, RevenueCat, Adjust, and AppsFlyer.

App Analytics & Growth Metrics

Name: App Analytics & Growth Metrics
Author: Eronred

byEronred

•

687

•

Analytics & Monitoring

Provides expert guidance on mobile app tracking, KPI interpretation, and event tagging strategies to drive data-driven growth.

This skill transforms Claude into a specialized mobile measurement partner, helping developers and marketers set up robust tracking frameworks across platforms like App Store Connect, Firebase, and RevenueCat. It offers standardized event naming conventions, audit frameworks to identify tracking gaps, and detailed metric interpretation to help teams transition from raw data to actionable growth insights for App Store Optimization (ASO) and user retention.

Key Features

01Multi-platform analytics audit for Firebase, Mixpanel, and RevenueCat

02687 GitHub stars

03Custom dashboard architecture for executive, funnel, and cohort views

04Comprehensive event tracking plans with standardized naming conventions

05App Store Connect performance analysis and conversion benchmarking

06Deep-dive interpretation of retention, churn, and LTV metrics

Use Cases

01Diagnosing a drop in App Store conversion rates or organic visibility

02Auditing existing tracking implementations to identify missing KPIs or data gaps

03Designing a first-time event tracking plan for a new iOS or Android application

Key Features

01Multi-platform analytics audit for Firebase, Mixpanel, and RevenueCat

02687 GitHub stars

03Custom dashboard architecture for executive, funnel, and cohort views

04Comprehensive event tracking plans with standardized naming conventions

05App Store Connect performance analysis and conversion benchmarking

06Deep-dive interpretation of retention, churn, and LTV metrics

Use Cases

01Diagnosing a drop in App Store conversion rates or organic visibility

02Auditing existing tracking implementations to identify missing KPIs or data gaps

03Designing a first-time event tracking plan for a new iOS or Android application