How does it help with screenshot design?

It offers a recommended screenshot structure focusing on primary value propositions, social proof, and ensuring readability for small search result thumbnails.

Does it cover character limits for different app stores?

Yes, it provides specific character limits and tactical advice for the iOS 100-character keyword field and Google Play's 4000-character long description.

What is the difference between ASO and Web SEO?

While Web SEO focuses on search engines like Google, ASO specifically targets app store algorithms to improve search ranking and conversion rates for mobile applications.

Can this skill help with A/B testing on iOS?

Yes, it provides detailed workflows for setting up Product Page Optimization (PPO) in App Store Connect to test icons, screenshots, and videos.

Is it useful for Google Play Store Listing Experiments?

Absolutely, it includes steps for setting up experiments in the Google Play Console, including testing short descriptions, long descriptions, and feature graphics.

ASO Optimization

Name: ASO Optimization
Author: petrogurcak

bypetrogurcak

0•

Mobile Development

Optimizes mobile app store listings to increase search visibility and download conversion rates on iOS and Google Play.

The ASO Optimization skill provides comprehensive guidance for maximizing an app's presence in the Apple App Store and Google Play Store using industry-standard frameworks like the ASO Stack and PET-ASO model. It assists developers and marketers in performing deep keyword research, designing high-conversion visual assets, and implementing platform-specific metadata strategies. This skill is essential when launching new apps or improving existing listings that suffer from low search rankings, poor conversion rates, or unoptimized A/B testing setups.

Key Features

01Metadata strategy covering titles, subtitles, and localized keyword fields

02Platform-specific keyword research and prioritization for iOS and Android

030 GitHub stars

04Detailed checklists for screenshots, icons, and app preview videos

05Conversion rate optimization (CRO) using psychological persuasion principles

06Workflow guidance for iOS Product Page Optimization (PPO) and Google Play Experiments

Use Cases

01Launching a new mobile app with optimized metadata and localized keyword strategies

02Improving search rankings for apps not appearing in relevant store results

03Designing and auditing app store visual assets for higher download conversion

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add petrogurcak/skills aso-optimization

For use in Claude.ai and ChatGPT

Download Skill