B2B Pricing Audit
Audits B2B pricing programs across 30 strategic checks to deliver a 0-100 score, high-impact revenue levers, and a 90-day remediation roadmap.
Pricing Audit evaluates B2B and SaaS pricing models across four critical dimensions: diagnostic data, reference frames and copy, tier architecture, and operational practices. Implementing the JMC 30-Point Pricing Audit framework, this skill systematically assesses willingness-to-pay (WTP) data, price anchoring, packaging tiers, discount governance, and pocket-price leakage. It calculates an objective 0–100 score per dimension, pinpoints the top three revenue levers based on impact and reversibility, and generates an actionable 90-day remediation order to eliminate discount leaks and optimize pricing power.