Battlecard System

About

The Battlecard System skill provides a structured framework for Go-To-Market (GTM) teams to capture competitive intelligence and transform it into high-impact sales assets. It guides Claude to generate consistent messaging pillars, objection handling matrices, and delivery formats like one-pagers or scripts, ensuring that teams are equipped with the most up-to-date win/loss data and differentiators during critical deals. This skill is essential for maintaining a unified voice across sales, marketing, and customer success departments.

Key Features

• Structured competitive intelligence gathering
• Multi-format delivery including scripts and one-pagers
• Messaging pillar alignment with proof points
• 29 GitHub stars
• Objection handling and talk track generation
• Integrated feedback loops for win/loss analysis

Use Cases

• Refreshing market differentiators based on field feedback
• Training sales teams for high-stakes deal negotiations
• Launching competitive programs for new product updates