Can I use this for competitive analysis?

Yes, the skill includes frameworks to map competitors to their archetypes, allowing you to identify 'empty' archetypal spaces in your industry.

What is the 70/30 rule in brand archetypes?

The 70/30 rule suggests that a brand should be 70% a primary archetype for core personality and consistency, and 30% a secondary 'influencer' archetype for differentiation.

What are the 12 brand archetypes included?

The 12 archetypes are Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Sage, and Jester.

How does this skill help with brand positioning?

It provides structured psychological frameworks and templates to identify how your brand connects with customers subconsciously, helping you stand out from competitors.

Brand Archetype Selection

Name: Brand Archetype Selection
Author: mike-coulbourn

bymike-coulbourn

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Marketing Automation

Guides the selection and implementation of Jungian brand archetypes using the Mark-Pearson methodology and 70/30 rule.

This skill empowers users to define a compelling brand identity by leveraging Carl Jung's psychological frameworks and the 12 universal archetypes. It provides structured guidance for selecting a primary archetype and secondary influencer, helps avoid common 'shadow side' pitfalls, and ensures consistency across brand touchpoints. Whether you are building a new brand from scratch or repositioning an existing one, this skill offers the strategic templates and industry-specific insights needed to create a resonant emotional connection with your target audience.

Key Features

01Industry-specific default archetypes and competitive mapping templates.

02Motivation quadrant mapping for Stability, Independence, Mastery, and Belonging.

03Validation tests to check for brand authenticity and audience resonance.

04Implementation of the 70/30 primary/secondary archetype rule for strategic differentiation.

05Comprehensive guide to the 12 Jungian brand archetypes with core desires and fears.

063 GitHub stars

Use Cases

01Performing competitive analysis to identify market gaps in emotional positioning.

02Defining the core brand personality and voice for a new product or startup.

03Refining marketing copy and visual identity to ensure archetypal consistency across channels.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add mike-coulbourn/claude-vibes brand-archetype-selection

For use in Claude.ai and ChatGPT

Download Skill