Which frameworks does the brand-color-psychology skill use?

The skill utilizes several professional frameworks including Color-in-Context Theory, the 60-30-10 Rule for distribution, the Appropriateness Principle, and Brand Archetype color mapping.

How does it assist with competitive differentiation?

It applies 'Blue Ocean Color Strategy' to audit your industry's visual landscape, helping you identify underutilized colors to stand out from competitors.

Can this skill help with web accessibility?

Yes, it provides detailed guidance on WCAG contrast ratios (AA and AAA standards) and offers testing strategies for different types of colorblindness.

Does it support international branding?

Yes, the skill includes a cultural color consideration matrix to help you understand how specific colors are perceived in Western, Eastern, and Middle Eastern markets.

What technical formats does it provide?

It generates full specifications for digital and print use, including HEX and RGB for web/apps, CMYK for standard printing, and Pantone for professional brand consistency.

Brand Color Psychology & Strategy

Name: Brand Color Psychology & Strategy
Author: mike-coulbourn

bymike-coulbourn

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Design Tools

Develops strategic, psychologically-grounded, and accessible brand color palettes using advanced theory and competitive frameworks.

About

This skill equips Claude with specialized frameworks to transform color selection from subjective preference into a strategic business asset. It utilizes the Appropriateness Principle, Color-in-Context Theory, and Brand Archetype associations to create palettes that resonate with target audiences. Users can leverage the 60-30-10 distribution rule for visual balance, conduct Blue Ocean competitive audits to find unique visual territory, and ensure global inclusivity through cultural analysis and WCAG accessibility compliance. It is an essential tool for designers, brand strategists, and developers building cohesive design systems.

Key Features

Comprehensive accessibility checks including WCAG contrast ratios and colorblindness testing
3 GitHub stars
Brand archetype color mapping to align visual identity with brand personality
Blue Ocean competitive color audits to identify uncontested visual territory
Strategic palette development using the 60-30-10 Rule and Color-in-Context Theory
Technical color specification generation for HEX, RGB, CMYK, and Pantone systems

Use Cases

Creating a new brand identity grounded in psychological research and industry differentiation
Auditing existing design systems for accessibility compliance and visual hierarchy
Developing cross-cultural color strategies for international product launches

About

Key Features

Comprehensive accessibility checks including WCAG contrast ratios and colorblindness testing
3 GitHub stars
Brand archetype color mapping to align visual identity with brand personality
Blue Ocean competitive color audits to identify uncontested visual territory
Strategic palette development using the 60-30-10 Rule and Color-in-Context Theory
Technical color specification generation for HEX, RGB, CMYK, and Pantone systems

Use Cases

Creating a new brand identity grounded in psychological research and industry differentiation
Auditing existing design systems for accessibility compliance and visual hierarchy
Developing cross-cultural color strategies for international product launches