Can I use my own brand guidelines?

Yes. If you have a FOUNDER_CONTEXT.md file in your project root, the skill automatically reads it to personalize your company name, product details, and unique selling points.

How does it ensure the copy doesn't sound like AI?

It follows a strict set of voice rules and a non-negotiable 'Banned List' of phrases like 'game-changer' or 'unlock your potential,' focusing instead on active voice and specific data points.

Which copywriting frameworks are supported?

The skill includes 14 proven frameworks such as AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitation, Solution), BAB (Before, After, Bridge), and FAB (Features, Advantages, Benefits).

What platforms is this skill optimized for?

It includes specific formatting and character limit rules for Facebook ads, Instagram, TikTok scripts, LinkedIn posts, YouTube hooks, email sequences, and long-form sales pages.

Brand Copywriter

Name: Brand Copywriter
Author: ognjengt

byognjengt

•

Marketing Automation

Generates high-conversion marketing copy using proven frameworks and professional writing standards to eliminate AI-sounding fluff.

The Brand Copywriter skill transforms Claude into a specialized marketing expert capable of drafting professional copy for ads, landing pages, email sequences, and social media. It functions by analyzing user requirements against 14 proven copywriting frameworks—such as PAS, AIDA, and BAB—and generates two distinct versions for comparison. By strictly adhering to non-negotiable voice rules from direct-response legends and checking for local business context, it ensures that every output is specific, punchy, and strategically aligned with your brand's unique value proposition.

Key Features

01Dual-version output providing primary and alternative framework comparisons.

02Strict 'Banned Phrases' enforcement to eliminate generic AI-sounding content.

03Automatic integration with FOUNDER_CONTEXT.md for personalized brand data.

04Strategic framework selection based on audience awareness levels.

0587 GitHub stars

06Platform-specific optimization for Facebook, TikTok, LinkedIn, and email.

Use Cases

01Creating high-performing ad variants for social media campaigns.

02Writing authentic LinkedIn posts or email sequences that sound human.

03Drafting conversion-focused landing page copy and headlines.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add ognjengt/founder-skills brand-copywriter

For use in Claude.ai and ChatGPT

Download Skill