What are the 12 brand archetypes used in the analysis?

The skill utilizes Jung's archetypes—such as the Sage, Hero, Outlaw, Explorer, and Magician—to define a brand's core personality and establish a consistent emotional connection with the audience.

Can this skill help me create a logo?

While it does not generate image files directly, it provides detailed visual identity standards, color palette specifications, and typography recommendations to guide a designer or AI image generator.

Does this skill support existing brands or only new ones?

It supports both. It includes a specific 'Existing Brand Analysis' workflow and 'Quick Brand Audit' templates to evaluate and improve the health and consistency of established brands.

What file formats does it output?

It generates structured Markdown files for brand guidelines, analysis reports, and audits, which are ideal for version control in code repositories and can be easily converted to PDF or HTML.

Brand Identity Analyzer

Name: Brand Identity Analyzer
Author: nguyendinhquocx

bynguyendinhquocx

Design Tools

Analyzes brand positioning, creates comprehensive identity guidelines, and performs consistency audits using industry-standard frameworks.

About

This skill empowers Claude to act as a professional brand strategist, guiding users through the end-to-end process of brand development and maintenance. By leveraging established frameworks like Jung's 12 archetypes and detailed analysis templates, it identifies brand personalities, evaluates market positioning, and generates professional documentation—including brand guidelines, audit reports, and implementation roadmaps—to ensure visual and messaging consistency across all digital and physical touchpoints.

Key Features

Generation of professional brand guidelines covering visual and voice standards
Actionable implementation roadmaps for brand improvements and rebranding initiatives
Strategic market positioning and competitive differentiation analysis
Automated brand audits to evaluate consistency across multiple marketing channels
Comprehensive brand identity and archetype identification using Jung's framework
0 GitHub stars

Use Cases

Creating a complete brand identity and documentation for a new startup or product
Refining brand messaging to align with specific target audience archetypes
Auditing an existing brand's digital presence for visual and tonal consistency

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add nguyendinhquocx/code-ai brand-analyzer

For use in Claude.ai and ChatGPT

Download Skill

GitHub