Is it based on established design principles?

The skill is modeled after the workflows of design masters like Saul Bass and Dieter Rams, ensuring that the brand systems created are professional, functional, and timeless.

Does it provide code-ready assets?

Yes, it generates design tokens in JSON or JavaScript, typography scales, and component patterns that can be directly integrated into frontend development workflows.

How does the Brand Identity Systems skill help with branding?

It provides a step-by-step framework for every stage of branding, from core strategy and personality archetypes to technical design tokens and visual guidelines.

Can I use this for rebranding existing projects?

Yes, the skill includes specific workflows for refreshing existing identities and systematizing ad-hoc design elements into a cohesive, documented brand system.

Brand Identity Systems

Name: Brand Identity Systems
Author: HermeticOrmus

byHermeticOrmus

Design Tools

Architects comprehensive brand identity systems covering visual design, strategy, voice guidelines, and system documentation.

About

The Brand Identity Systems skill empowers Claude Code users to build professional-grade brand foundations through a structured, systematic approach inspired by design masters. It provides a complete framework for developing a brand's strategy layer, visual identity including logo systems and typography, and personality-driven voice guidelines. This skill is particularly valuable when launching new products, executing a rebrand, or converting loose design assets into a unified, scalable system with production-ready design tokens.

Key Features

Visual identity systems (Logo lockups, accessibility-tested color palettes)
Systematic design tokens and component pattern documentation
Comprehensive brand voice and tone mapping
Strategic brand foundation building (Positioning, Pillars, Archetypes)
Modular typography pairing and type scale generation
0 GitHub stars

Use Cases

Systematizing ad-hoc design elements into code-ready design tokens for developers.
Launching a new startup or product with a cohesive, professional brand identity.
Refreshing an outdated brand and documenting the new system for cross-team consistency.

About

Key Features

Visual identity systems (Logo lockups, accessibility-tested color palettes)
Systematic design tokens and component pattern documentation
Comprehensive brand voice and tone mapping
Strategic brand foundation building (Positioning, Pillars, Archetypes)
Modular typography pairing and type scale generation
0 GitHub stars

Use Cases

Systematizing ad-hoc design elements into code-ready design tokens for developers.
Launching a new startup or product with a cohesive, professional brand identity.
Refreshing an outdated brand and documenting the new system for cross-team consistency.