Does it integrate with other brand skills?

It is designed to work seamlessly with the define-brand-platform skill to auto-populate pillar content and maintain a unified brand strategy.

Can I use this for existing campaigns?

Yes, the skill includes tools for auditing existing marketing assets to ensure they align with your core brand pillars and contain up-to-date proof points.

How does it help with persona targeting?

It includes an Audience Grid feature that maps Ideal Customer Profiles (ICPs) and personas to specific pain points, aspirations, and narrative beats.

What is the Brand Narrative Playbook skill?

It is a Claude Code extension that helps users create and maintain consistent brand messaging across various personas and marketing channels using a structured framework.

What components are included in the narrative arc?

The framework covers context, tension, resolution, proof, and clear calls-to-action to ensure every brand story is impactful and conversion-oriented.

Brand Narrative Playbook

Name: Brand Narrative Playbook
Author: gtmagents

bygtmagents

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Marketing Automation

Standardizes brand messaging and storytelling to ensure consistent positioning across diverse audiences and marketing channels.

About

The Brand Narrative Playbook skill provides a structured framework for defining, refining, and scaling brand messaging within Claude Code. It helps teams translate high-level positioning into specific talk tracks for different personas while maintaining narrative consistency through structured audience grids, narrative arcs, and pillar mapping. By integrating a centralized proof library and adaptation guides, this skill enables marketers and sales teams to audit campaigns and generate high-impact assets that align with core brand values and business objectives.

Key Features

Multi-channel adaptation guides for localized and persona-specific content.
Strategic pillar mapping to align story beats with brand evidence.
Structured audience grid for mapping ICPs and persona-specific pain points.
29 GitHub stars
Centralized proof library for managing customer metrics and testimonials.
Narrative arc framework including context, tension, and resolution stages.

Use Cases

Developing consistent talk tracks for sales, marketing, and executive teams.
Auditing existing campaign assets for narrative alignment and proof validity.
Refreshing core messaging pillars during a product relaunch or rebrand.

About

Key Features

Multi-channel adaptation guides for localized and persona-specific content.
Strategic pillar mapping to align story beats with brand evidence.
Structured audience grid for mapping ICPs and persona-specific pain points.
29 GitHub stars
Centralized proof library for managing customer metrics and testimonials.
Narrative arc framework including context, tension, and resolution stages.

Use Cases

Developing consistent talk tracks for sales, marketing, and executive teams.
Auditing existing campaign assets for narrative alignment and proof validity.
Refreshing core messaging pillars during a product relaunch or rebrand.