Does it support competitive analysis?

Absolutely. It includes 3C analysis (Company, Customer, Competitor) and Perceptual Mapping tools to help you visualize your brand's standing relative to the market.

How does this skill help with brand strategy?

It provides structured templates and frameworks like SWOT and the Golden Circle to help you define, analyze, and document your brand's core identity and market position directly in your codebase.

Where are the brand reports saved?

Reports are automatically organized within your project's 'reports/brand/' directory using standardized naming conventions for easy version control and reference.

Can I use this for existing products?

Yes, it is ideal for both new product launches and rebranding efforts to ensure your market positioning remains competitive and your messaging stays consistent.

Brand Positioning Framework

Name: Brand Positioning Framework
Author: dandacompany

bydandacompany

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Marketing Automation

Establishes clear market positioning and differentiation strategies using industry-standard branding frameworks and analysis tools.

This skill provides a comprehensive toolkit for defining a brand's unique value proposition and market identity within a development environment. It enables Claude to guide users through the Golden Circle framework, craft precise positioning statements, conduct SWOT and 3C analyses, and define brand architecture. By automating the documentation of brand strategy into structured reports, it ensures consistency across marketing efforts and helps developers and product owners align their technical output with a strong, resonant brand identity.

Key Features

01Defines Brand Architecture including Tone & Manner and Voice Attributes

02Implements Simon Sinek's Golden Circle (Why/How/What) framework

03Facilitates SWOT, 3C, and USP analyses for competitive mapping

046 GitHub stars

05Generates structured Positioning Statements and Brand Essence definitions

06Automates the creation of standardized brand strategy reports in Markdown

Use Cases

01Conducting competitive analysis to identify market gaps and differentiation points

02Defining a unique market position for a new startup or product launch

03Creating consistent brand guidelines for team-wide communication and design alignment

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add dandacompany/dantelabs-agentic-school brand-positioning

For use in Claude.ai and ChatGPT

Download Skill