What kind of final document does this skill produce?

The final output is a comprehensive Brand Strategy Document containing an executive summary and detailed sections for all seven phases, formatted for stakeholder presentation.

What is the 7-part framework used by this skill?

The framework follows a sequential process: Brand Truth, Audience Architecture, Cultural Context, Messaging Framework, Visual Language principles, Channel Strategy, and Measurement Framework.

Can I skip phases in the brand strategy process?

While the skill is designed to be sequential for maximum cohesion, you can jump to specific phases like 'Messaging' if you have already defined your brand truth and audience.

Do I need branding experience to use this skill?

No. The skill is designed to act as the strategist, asking you specific discovery questions and synthesizing your answers into a professional-grade strategic output.

Brand Strategy Framework

Name: Brand Strategy Framework
Author: jeremylongshore

byjeremylongshore

•

1,206

Marketing Automation

Guides users through a professional seven-part methodology to build comprehensive, agency-grade brand foundations.

About

The Brand Strategy Framework skill transforms Claude into a senior brand strategist, utilizing a systematic seven-phase process typically reserved for top-tier agencies. By walking users through discovery and synthesis for Brand Truth, Audience Architecture, Cultural Context, Messaging, Visual Language, Channel Strategy, and Measurement, it ensures that every element of a brand is cohesive and purpose-driven. This skill is ideal for founders, marketers, and consultants who need a rigorous, output-oriented approach to defining a brand's identity and market position before moving into creative execution.

Key Features

Deep discovery questions designed to uncover authentic brand truths
Automated synthesis of user inputs into a professional final Brand Strategy Document
Persona-based audience architecture focusing on motivations and success states
1,206 GitHub stars
Step-by-step 7-part strategic methodology from identity to measurement
Competitive positioning and cultural context mapping for market differentiation

Use Cases

Refreshing the positioning and messaging framework for an established business
Aligning marketing and product teams on a single brand 'North Star' and measurement KPIs
Developing a comprehensive brand brief for a new startup or product launch

About

Key Features

Deep discovery questions designed to uncover authentic brand truths
Automated synthesis of user inputs into a professional final Brand Strategy Document
Persona-based audience architecture focusing on motivations and success states
1,206 GitHub stars
Step-by-step 7-part strategic methodology from identity to measurement
Competitive positioning and cultural context mapping for market differentiation

Use Cases

Refreshing the positioning and messaging framework for an established business
Aligning marketing and product teams on a single brand 'North Star' and measurement KPIs
Developing a comprehensive brand brief for a new startup or product launch