What files does this skill generate?

The skill produces a comprehensive suite of files including guideline.yml, voice.yml, values.yml, and markdown files for market research and usage rules.

Can I resume a brand build if I stop halfway?

Yes, the skill automatically checks for partial files in your brand directory and will resume the sparring process from the last completed section.

How does the brand-strategy skill perform research?

It utilizes Perplexity to conduct real-time competitive landscape analysis, ensuring your brand positioning is grounded in current market data.

Do I need to be a branding expert to use this?

No, the skill uses an interactive sparring approach with one question at a time and multiple-choice options to guide you through professional branding principles.

Brand Strategy & Identity Builder

Name: Brand Strategy & Identity Builder
Author: hjemmesidekongen

byhjemmesidekongen

0•

Marketing Automation

Builds comprehensive brand identities through interactive market research, competitive analysis, and strategic positioning.

This skill automates the professional branding process by combining real-time competitive research with interactive strategic sparring. It guides users through a structured workflow to define target audiences, brand voice archetypes, core values, and content pillars. By generating a standardized set of YAML and Markdown guidelines, it ensures brand consistency across development and marketing efforts, storing all assets in a structured directory for easy reference by other AI workflows.

Key Features

01Structured generation of brand guidelines, values, and content pillars

020 GitHub stars

03Interactive brand voice discovery with archetype-based attribute mapping

04Automatic creation of 'Dos and Don'ts' documentation based on brand DNA

05Automated competitive market research using Perplexity integration

06Strategic positioning and audience segmentation sparring sessions

Use Cases

01Launching a new startup or product from a blank slate with professional identity docs

02Generating consistent brand documentation for distributed teams and AI agents

03Rebranding an existing project using a structured, data-driven methodology

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add hjemmesidekongen/ai brand-strategy

For use in Claude.ai and ChatGPT