Does this skill generate marketing copy?

No, this skill is designed to define the rules and guidelines. You should use dedicated copywriting skills to apply these guidelines to actual content creation.

How does this help with AI-generated content?

It creates a structured reference document that can be used as a prompt input for AI, ensuring that all AI-generated text adheres to your specific brand personality and tone.

Does it support multiple languages?

While the framework is language-agnostic, it includes specific sections for managing terminology and style rules across different languages like English and Czech.

Can I use this for existing brands?

Yes, it is ideal for auditing existing communication to identify inconsistencies and documenting a formal 'source of truth' for the brand's voice.

What is the brand-voice Claude Code skill?

It is a specialized capability that guides users through a 7-step process to define, document, and enforce a consistent brand voice across all communication channels.

Brand Voice Architect

Name: Brand Voice Architect
Author: petrogurcak

bypetrogurcak

0•

Marketing Automation

Defines and documents a comprehensive brand voice, including personality, tone adaptation, and style rules for consistent communication.

The brand-voice skill provides a structured framework to establish a cohesive brand identity across all communication channels. It guides users through a multi-step workshop to define brand personality, voice attributes through 'is/is not' mapping, audience segments, and core messaging pillars. By creating a centralized 'living document,' this skill ensures communication consistency whether content is produced by internal teams, external copywriters, or AI models, helping brands maintain a distinct and recognizable presence in any context.

Key Features

01Guided brand personality mapping using the 'brand as a person' framework

020 GitHub stars

03Channel-specific tone adaptation for social media, e-commerce, and support

04Audience awareness profiling to tailor messaging to different expertise levels

05Standardized style rules and grammar guidelines for visual and linguistic consistency

06Voice attribute definition with specific 'sounds like' and 'does not sound like' examples

Use Cases

01Adapting a core brand voice for expansion into new marketing channels like newsletters or B2B outreach

02Auditing and documenting an existing brand's voice for delegation to AI or new team members

03Establishing a foundational voice for a new brand to ensure day-one consistency

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add petrogurcak/skills brand-voice

For use in Claude.ai and ChatGPT