What happens if my request contradicts the brand guidelines?

The skill will identify the conflict, explain it clearly, and offer recommendations on whether to follow the guidelines strictly or adapt them for your specific context.

Can I adjust how strictly the brand voice is applied?

Yes, you can configure enforcement settings in a `.claude/brand-voice.local.md` file, choosing between strict, balanced, or flexible enforcement levels.

How does the skill find my brand guidelines?

The skill follows a sequence: first checking the current session context, then looking for a `.claude/brand-voice-guidelines.md` file in your working directory, and finally prompting you to provide them if neither is found.

What is the 'tone flex' feature?

Tone flexing allows the brand voice to stay constant while adjusting formality, energy, and technical depth depending on the specific medium, such as making a LinkedIn post more energetic than a formal proposal.

Does this skill work for internal communications?

Absolutely. It can apply your brand's tone and 'voice constants' to Slack messages, internal presentations, and team announcements to ensure a unified internal culture.

Brand Voice Enforcer

Name: Brand Voice Enforcer
Author: anthropics

byanthropics

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11,566

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Content Management

Automatically applies your brand's unique voice, tone, and messaging guidelines to all sales and marketing content generation.

The Brand Voice Enforcement skill ensures all AI-generated content remains perfectly aligned with your brand identity by integrating existing guidelines into the creation process. It automatically retrieves guidelines from session context or local files to apply consistent 'voice constants' and 'tone flexes' based on your target audience and content type. Whether drafting LinkedIn posts, sales emails, or pitch decks, this skill validates every output against your brand pillars, explains its stylistic choices, and manages conflicts between user requests and brand standards to maintain a professional, cohesive market presence.

Key Features

01Automated brand guideline retrieval from session history or local markdown files

02Dynamic tone flexing based on content type, audience seniority, and formality requirements

0311,566 GitHub stars

04Intelligent conflict resolution when user prompts deviate from established brand standards

05Post-generation validation that explains key voice and tone decisions to the user

06Strict enforcement of 'We Are / We Are Not' personality attributes and prohibited terms

Use Cases

01Drafting on-brand LinkedIn posts and social media content that mirrors company personality

02Rewriting generic sales proposals and emails to align with specific messaging pillars

03Ensuring pitch decks and presentations maintain consistent terminology and technical depth

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add anthropics/knowledge-work-plugins brand-voice-enforcement

For use in Claude.ai and ChatGPT

Key Features

01Automated brand guideline retrieval from session history or local markdown files

02Dynamic tone flexing based on content type, audience seniority, and formality requirements

0311,566 GitHub stars

04Intelligent conflict resolution when user prompts deviate from established brand standards

05Post-generation validation that explains key voice and tone decisions to the user

06Strict enforcement of 'We Are / We Are Not' personality attributes and prohibited terms

Use Cases

01Drafting on-brand LinkedIn posts and social media content that mirrors company personality

02Rewriting generic sales proposals and emails to align with specific messaging pillars

03Ensuring pitch decks and presentations maintain consistent terminology and technical depth