Can I update my voice profile after it is created?

Yes, the skill automatically detects existing profiles and enters an Update Mode, allowing you to refine tone, add new vocabulary, or refresh data without starting over.

What files does this skill create?

It writes a comprehensive voice profile to ./brand/voice-profile.md, which includes both human-readable markdown and a structured JSON block for other automation tools.

How does the Auto-Scrape mode work?

Auto-Scrape uses Claude Code's web search capabilities to pull content from your homepage, about page, blog posts, and social profiles to automatically codify your brand's existing public voice.

Does it take existing brand research into account?

Yes, the skill is designed to read positioning.md and audience.md files if they exist, using that data to inform the jargon level, formality, and personality of the voice profile.

Brand Voice Engine

Name: Brand Voice Engine
Author: robroyhobbs

byrobroyhobbs

0•

Content Management

Defines and extracts consistent brand voice profiles to ensure AI-generated content sounds human and remains on-brand.

The Brand Voice Engine is a foundational skill for Claude Code designed to eliminate generic, 'AI-sounding' copy by codifying a distinct brand personality. It operates in three versatile modes: Extracting patterns from existing content, Building a strategic voice from scratch through guided questions, or Auto-Scraping public URLs to analyze a brand's digital presence automatically. By producing a standardized voice profile that includes tone spectrums, vocabulary guides, and rhythmic patterns, it provides a persistent source of truth that other content-generating skills use to maintain consistency across every marketing channel.

Key Features

01Comprehensive voice profiles including personality traits, tone spectrums, and vocabulary rules

02Iterative update mode with visual diffs to refine or evolve brand voice over time

03Automated research of public brand presence via website and social media analysis

04Three-mode voice generation: Extract, Strategic Build, or Automated URL Scraping

05Intelligent integration with existing brand positioning and audience research files

060 GitHub stars

Use Cases

01Codifying a founder's personal writing style into a format that AI can replicate accurately

02Auditing and refining generic marketing copy to sound more distinctive and person-centric

03Establishing a consistent persona for new brands or startups to guide all future content

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add robroyhobbs/marketing-skills brand-voice

For use in Claude.ai and ChatGPT

Key Features

01Comprehensive voice profiles including personality traits, tone spectrums, and vocabulary rules

02Iterative update mode with visual diffs to refine or evolve brand voice over time

03Automated research of public brand presence via website and social media analysis

04Three-mode voice generation: Extract, Strategic Build, or Automated URL Scraping

05Intelligent integration with existing brand positioning and audience research files

060 GitHub stars

Use Cases

01Codifying a founder's personal writing style into a format that AI can replicate accurately

02Auditing and refining generic marketing copy to sound more distinctive and person-centric

03Establishing a consistent persona for new brands or startups to guide all future content