Does this skill help with SEO in copy?

While its primary focus is brand voice, its enforcement of active voice, clarity, and specific alternatives to weak words naturally improves content readability and SEO performance.

Can I define custom personality archetypes?

Yes, the skill supports various archetypes such as The Expert, The Friend, The Innovator, and The Guide to define the overarching personality of the AI's output.

What are the default writing rules?

The skill defaults to 80% active voice, user-centric 'you/your' phrasing, the Oxford comma, and specific case styles for headers to ensure professional quality.

When should I use brand voice versus plain speech?

This skill suggests using plain speech for functional areas like settings, billing, and documentation, while applying brand personality to empty states, onboarding, and 404 pages.

How does this skill ensure brand consistency?

The skill uses built-in data validation checks to verify that all copy within a component adheres to a specific formality level and avoids banned words or jargon.

Brand Voice Implementation

Name: Brand Voice Implementation
Author: hjemmesidekongen

byhjemmesidekongen

0•

Content Management

Standardizes brand identity across codebases by enforcing tone attributes, personality archetypes, and consistent UI copy standards.

The Brand Voice Implementation skill bridges the gap between marketing guidelines and technical execution by providing a framework for Claude to write and audit UI copy. It utilizes a formality spectrum and personality archetypes to ensure consistency across components while strategically separating 'plain speech' for functional UI from 'brand voice' for high-impact moments like onboarding and celebrations. By automating checks for user-centric language and banning corporate jargon, it helps developers ship polished, human-centered interfaces that reflect a cohesive brand identity.

Key Features

01Automated tone consistency checks across UI components

020 GitHub stars

03Jargon and weak intensifier detection and removal

04Enforcement of user-centric 'you-over-we' copy standards

05Strategic implementation of 'plain speech' vs. 'brand voice' contexts

06Context-aware formality adjustments from formal to casual

Use Cases

01Auditing existing documentation to ensure active voice and clear messaging

02Standardizing onboarding flows and error messages to match a brand personality

03Refining UI button labels and help text for consistent brand-aligned terminology

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add hjemmesidekongen/ai brand-voice-implementation

For use in Claude.ai and ChatGPT

Key Features

01Automated tone consistency checks across UI components

020 GitHub stars

03Jargon and weak intensifier detection and removal

04Enforcement of user-centric 'you-over-we' copy standards

05Strategic implementation of 'plain speech' vs. 'brand voice' contexts

06Context-aware formality adjustments from formal to casual

Use Cases

01Auditing existing documentation to ensure active voice and clear messaging

02Standardizing onboarding flows and error messages to match a brand personality

03Refining UI button labels and help text for consistent brand-aligned terminology

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add hjemmesidekongen/ai brand-voice-implementation

For use in Claude.ai and ChatGPT